We know that the mobile phone had change or modify since the integration of technological development. Since the keypad phone was fitted to out of sales and belonged to old-fashioned trend, smartphone is highly required by huge consumers, leading to increase the market of smartphone, no matter elder or teenager. Smartphone had become integral part of people’s daily life with the purpose of social interaction, working, entertainment and so forth. Smartphone is highly required by huge consumers, leading to increase the market of smartphone, no matter elder or teenager.
There are variety features and characteristics on the smartphone. In the innovated phone technology, a smartphone not only for calling and messaging, but also video calling, camera feature, storage, gaming and so forth. Some people like to use smartphone to download or access to online casino. If compared to nineties, the main feature of keypad phone is calling and messaging in order to interact with people from far distance. Smartphone can support wide range of services such as Bluetooth, internal access, email and so on so forth. This is the reason of attracting an increased market need towards diverse demographic of consumers.
Smartphone influence the lives of people in accordance of positive and negative consequence. Smartphone consider as an object of communication, bring a lot of convenience to the mobile users in their working and living. It is easily send data and information to another smartphone through connectivity. In the contrast, smartphone use electromagnetic radiation which may destroy to the people’s health. Another negative consequence of smartphone is related to the social problem which is smartphone addiction. People tend to over-dependent on their smartphone to keep on in the situation of smartphone addiction. The worst effect might induce financial and social difficulties towards the users due to excessive smartphone usage.